unfold
creators
Genuine stories, genuine creators
Content is evolving, and so are our preferences. It’s not enough to have snazzy visuals, slick editing and creative captions anymore - stories have to come from the heart to resonate with the audiences.
Our UNFOLD Creators are genius storytellers that create meaningful, personal and purpose-driven content while being their true, unfiltered selves. We strive to tell the most authentic stories for your brand, and to connect wit the right audience for your campaigns.
Seasonal content
EVENT & POP-UPS
Planning something fun? Our creators will feature your year-end collections & pop-ups.
GIFT IDEAS
Gifting is our favourite love language - let our creators recommend your products!
HANDS-ON ACTIVITIES
Making plans for the holidays? Our creators can recommend holiday activities.
CONTENT
VERTICALS
Come create impactful stories with us, so you can reach the right audiences.
Lifestyle, travel & culture
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Azfar
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Joie
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Zhi YI
Community & initiatives
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Adeline
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Ethan
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Wendy
Health & mental wellness
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Kimberly
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Mathilda
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Nicole
Creators
introduction
Cheerful and quirky, Adeline (or Adel) is the face & mastermind behind $8del’s $8ventures on OGS. She brings good vibes for every occasion, and aims to spread positivity through her content.
On her socials, she regularly documents her journey towards self-acceptance and her challenges when dealing with alopecia, and her story has inspired many along the way. She’s also an active volunteer and is a firm advocate for kindness and doing good.
ADELINE TAY
A multi-talented content creator with a rich cultural background, Wendy blends her Afro and Singaporean roots to create unique and captivating content on her platforms. As an advocate for issues of race and inclusivity, Wendy is passionate about driving change and creating conversations around important causes.
Together with her siblings, she shares her musical talents at @afro.sings.
WENDY M
Nicole lim
A journalist, producer and host based in Singapore, Nicole’s passion for gender equality led her to create one of Southeast Asia’s first-ever women’s focused podcast, Something Private, which has seen over 100,000 podcast downloads and YouTube watches in over 63 countries.
She has hosted various women-related events for the likes of AWARE and SG Writers Festival. Today, Nicole is a journalist with a focus on technology, crypto and its impact on society. She remains strong in her convictions on gender equality and is learning how to marry her many interests together.
With over a decade of on-air experience as a radio DJ, Kimberly is a well-established media talent, personality, events emcee and voiceover talent. A former DJ at Power98, she’s previously helmed the Power Breakfast Show with Mister Young, and Power Cruising with Tabitha.
She is a strong advocate for mental health wellness, body image positivity and wildlife education.
Kimberly anne
@KIM.ANNE.TAN (Events Emcee)
Azfar brings the party everywhere he goes with his flamboyant, upbeat and positive personality. He is a gastronomy enthusiast and as curious as a cat when it comes to discovering the world of food and cuisines.
A cook and host on the food channel nOm, he explores different cuisines and cultures through food. He aims to educate and unite people through the love of food, and spark conversations about how food can shape identities and cultures.
azfar
Zhi Yi acts, dances and makes you laugh - but she’s really just trying to live her best life. A trained performer with a deep love for arts and culture, she’s dedicated to telling stories with heart and exploring the lesser-known parts of our local arts scene.
An avid teh lover (we’re not kidding - check out @tehbingtherapy) and aggressive karaoke singer, Zhi Yi brings your stories to life through her bubbly and energetic personality.
Yeo zhi yi
Mirage - Viddsee Original (Lead Actor)
@ZHIYI (Events Emcee)
From her bedroom to live shows all over the world, Joie’s no stranger to the spotlight - the singer-songwriter’s distinct honeyed coo is no stranger to the local music scene. With over 10 million streams on Spotify, it’s no wonder her singing prowess was endorsed by chart-topping DJs like the late Avicii and Kygo.
Beyond music, Joie’s alluring personality anchors her content that ranges from lifestyle & fashion, travelling and her most recent food obsessions. She’s also one of the anchor hosts of The Hop Pod, a podcast focused on adulthood and difficult transitions young adults face.
JOIE TAN
A final year medical student in NUS School of Medicine, Ethan’s content can be described as effortlessly cool yet deeply wholesome. A creator with a unique flair for introspective and meaningful storytelling, Ethan’s goal is to create content that highlights the beauty of every day life as well as the wonder of human connection.
His social content ranges from his personal adventures where he explores hidden gems in Singapore (or around the world), or laidback vlogs capturing precious moments from his daily life. He seeks to spread positivity and mindfulness through his content, reminding his audiences that it’s okay to slow down too.
ETHAN MANIAM
A cybersecurity analyst by day & content creator by night, Mathilda isn’t just your typical social media influencer - she tells thoughtful stories centered around her adulting journey, and the pursuit for personal wellness.
With a strong flair for storytelling, Mathilda has built a strong community on her socials, where she spreads awareness around important topics such as mental wellness and sustainability. She’s also an advocate for body positivity, and frequently shares her own fitness journey on her socials as well.
